HTML 5 and its Significance in Mobile Advertising

HTML5 

HTML5 is the latest version of HTML (Hypertext Markup Language) and it is the most important element of the World Wide Web. In simple words, it is a language that represents a webpage how it should look like.

In order to meet the rising demand of attractive web features, HTML5 is found as the successor of HTML 4.01 and has been coupled with plugins including Flash, Java, Silverlight and CSS. Although HTML is quite dull as it only deliver static pages but with other elements and plugins it has began a standard work. These days, HTML5 is even emerged as an important tool for mobile application development and responsive website development. The rising and perfect usage of HTML5 will soon take over the field of video advertising, said by experts. As mobile phones support HTML, it will soon support HTML5 and set to change mobile advertising.

Reasons of rising importance – HTML5

·         HTML5 is the richmedia aspects as it supports end number of browser plug-in and even can be formally handled by plugins like Flash.

·         The growth and compatibility of HTML 5 is supportive and therefore it is the hardware needed for diverse kinds of smart phones and tablet PC’s. It offers seamless experience across hardware and software platform.

·         Devices are becoming more sophisticated and connected along with every new release of a device or version and it is a very affordable, useful and profitable channel for advertising.

HTML 5 a benefit of mobile advertising

HTML 5 emerges with a wide variety of APIs that is capable enough to replace current technology and bring robust solution which is compatible across platforms. Big brands including Samsung, LG, Nokia and Apple are cropping and emerging with wide range of platforms therefore, HTML 5 tags supported by related API’s are more useful tool for mobile app development and advertisement. Some of the important tags are Video & Audio, Canvas, article, geo-location and SVG. All these tags are becoming useful and effective tool for mobile advertising. Apart from it one can find real estate apps features that should be in mind while developing mobile apps.