HTML 5 and its Significance in Mobile Advertising

HTML5 

HTML5 is the latest version of HTML (Hypertext Markup Language) and it is the most important element of the World Wide Web. In simple words, it is a language that represents a webpage how it should look like.

In order to meet the rising demand of attractive web features, HTML5 is found as the successor of HTML 4.01 and has been coupled with plugins including Flash, Java, Silverlight and CSS. Although HTML is quite dull as it only deliver static pages but with other elements and plugins it has began a standard work. These days, HTML5 is even emerged as an important tool for mobile application development and responsive website development. The rising and perfect usage of HTML5 will soon take over the field of video advertising, said by experts. As mobile phones support HTML, it will soon support HTML5 and set to change mobile advertising.

Reasons of rising importance – HTML5

·         HTML5 is the richmedia aspects as it supports end number of browser plug-in and even can be formally handled by plugins like Flash.

·         The growth and compatibility of HTML 5 is supportive and therefore it is the hardware needed for diverse kinds of smart phones and tablet PC’s. It offers seamless experience across hardware and software platform.

·         Devices are becoming more sophisticated and connected along with every new release of a device or version and it is a very affordable, useful and profitable channel for advertising.

HTML 5 a benefit of mobile advertising

HTML 5 emerges with a wide variety of APIs that is capable enough to replace current technology and bring robust solution which is compatible across platforms. Big brands including Samsung, LG, Nokia and Apple are cropping and emerging with wide range of platforms therefore, HTML 5 tags supported by related API’s are more useful tool for mobile app development and advertisement. Some of the important tags are Video & Audio, Canvas, article, geo-location and SVG. All these tags are becoming useful and effective tool for mobile advertising. Apart from it one can find real estate apps features that should be in mind while developing mobile apps.

List Your Business Through Google New Android App

Google is continuously coming up with its new updates or innovations and forming a series of inventions. As a result, on 17^th October 2013, Google released an android app for managing Google places listings.  Now marketers or businessmen have a brand new tool to easily operate their Google Places for Business listing via Google’s new Android app.

The newly introduced Google’s app enables owners of Google Places pages to control and update their Places listings by any Android device comfortably.  Professionals can easily adjust various vital things including hours, contact information, add photos, and even post updates that will appear on your business listing's Google+ page. An interesting ability of this app is to add posts and photos to Google+ Local Pages, respond to comments and +1′s everything that comes to maintain Google+ Local page. 

Professionals can manage number of businesses that are linked to their Google account. It has seen that some of the businesses may not yet be compatible with the new manager, as the app's description notes. But most importantly, professionals are allowed to view metrics of their business using the app. It even allows user to reckon the success of social campaigns. 

User will notice that tracking of new updates becomes easier via this app and user can find how changes made by Google update is affecting engagement due to its basic analytics data built into it. Anything done within the app will be updated to all across Google properties which include Google Maps and Google+ Local. 

Google brought this interesting app for all businessmen as people are going mobile when it comes to tech. People in today’s tech centric world feel more convenient and simple with the emerging apps thus Google brought this Googleplaces listings app. Now businessmen look into their handsets instead of desktop for Google place listing procedure and other essential requirements. 

Development of this android app will reduce the long procedure of Google places listings as everything is quick and simple in one go. Thus interested businessmen can install this Google app from Google play store to enhance their business efficiently. It will surely bring new impact on one’s business. Enjoy this new application till the next update or invention come into existence. As mobile and smartphone engagement is increasing rapidly therefore business need to focus on mobile optimization too.